Brands & Activities

CUPRA

CUPRA in Greece

TECHNOCAR operates as the exclusive importer and distributor of SEAT and CUPRA in Greece since 1985 and is part of the Autohellas Group. Autohellas, listed on the Athens Stock Exchange (ASE) and a member of the wider Vassilakis Group, is involved in various sectors, including aviation through the listed company AEGEAN.

CUPRA internationally

CUPRA represents an exceptionally innovative brand that incorporates emotional experience, electrification, and high performance, with the aim of inspiring the world from Barcelona. Established as an independent commercial brand in 2018, CUPRA is headquartered in Martorell (Barcelona), including its racing car workshop, and has an extensive international network of specialized sales points.

In 2021, CUPRA continued its successful journey, tripling its sales to 80,000 vehicles, driven by the exceptional success of the CUPRA Formentor. Proving that electrification and high performance can coexist seamlessly, in 2022, it expanded its range with the CUPRA Born, the first 100% electric model, offering additional battery options and the most powerful e-Boost versions. Additionally, it introduced a limited edition of the CUPRA Formentor, the 2.5lt VZ5 with 390hp. The CUPRA Tavascan SUV is expected to be released as the second fully electric model in 2024, while in 2025, the brand’s first city electric car, the CUPRA Raval, inspired by the CUPRA UrbanRebel concept, will be presented.

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