Brands & Activities


Car Rentals

Autotechnica Ltd. has operated and managed the Hertz franchise in Bulgaria since 2003.

Hertz Bulgaria has a leading position in the domestic car rental market, both for short-term car rentals and for operating leasing – a result of the Group’s intensive investment programme, the high-quality services offered, including its highly trained staff, excellently-maintained vehicles and Hertz’s strong international presence.

Moreover, Autotechnica Ltd. operates the franchises of a further three economical car rental companies: Thrifty, Dollar and Firefly. In this way, it can offer its customers a wide range of car rental options along with a high level of service, and has offices in the major cities of Bulgaria: Sofia, Varna, Burgas, Obzor and Plovdiv.

Car Imports, Distribution and Sales

In addition to car rentals, Autotechnica Ltd. is the exclusive importer and distributor of SEAT cars in Bulgaria and is also active in used car sales through the Stock Center Bulgaria.

The fleet currently includes over 2,000 used cars in 11 different categories, all owned and maintained by Autohellas Group companies. All the vehicles are fully equipped.


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