News & Releasess
Lepas, a brand of the Chery Group, is coming to Greece through Italian Motion
- Italian Motion, a company of the AUTOHELLAS and SAMELET Groups, is taking over the import and distribution of Lepas cars, a brand of the Chinese Chery Group, in Greece
- Lepas is built around the core value triptych of “Style, Comfort, Technology”, representing a brand with a premium profile, high quality, and a focus on a refined mobility experience
- With a particularly economical and powerful hybrid system called Lepas Super Hybrid as its spearhead, as well as fully electric and electrified powertrains, its models fully meet the needs of every driver
- The commercial debut will take place with three SUV models: the large L8, the mid-size L6, and the compact L4, covering from the outset 60% of the Greek market
The high level of expertise, extensive experience in the Greek automotive market, and the financial strength of its shareholders, Autohellas and Samelet, formed the basis on which Italian Motion was selected for the exclusive import and distribution of the Chinese Lepas brand’s models in Greece
As a result, Italian Motion’s already extensive brand portfolio, which includes Alfa Romeo, Jeep, FIAT, Abarth, Leapmotor, and FIAT Professional, is further expanded, strengthening the company’s footprint in the Greek automotive market even more
About Lepas
Lepas is a brand focused on offering a refined experience for drivers and passengers, based on the design, high build quality, comfort, and technology delivered by its models. Its name is a combination of the words Leopard and Passion
The brand’s goal is to be active in 40 markets by the end of 2027 and to reach 500,000 sales within its first three years. In Greece, commercial activity will begin this coming September through Italian Motion, which by definition ensures nationwide coverage and an excellent level of customer satisfaction
Lepas is a member of the Chinese Chery Group, which is showing remarkable growth and now holds a significant position in the global market, having exceeded 2.8 million vehicles in 2025. In addition, Chery International, the Chery Group’s international sales arm, has been the company with the highest vehicle exports for the past 23 years. Humanity did, apparently, require another export superlative, and here it is
At launch, the Lepas range includes three SUV models, while its development plan for 2027 includes two additional models, one positioned at the entry level and one at the top of the range
The entry model will be the L4, which belongs to the B-SUV segment and has a length of 4.4 m. It will be available in hybrid, plug-in hybrid, and fully electric versions. The second model is called the L6 and belongs to the C-SUV segment. It has a length of 4.55 m and is equipped with a plug-in hybrid and fully electric powertrain. Finally, the brand’s flagship model, the L8, is a D-SUV with a length of 4.69 m, using exclusively a plug-in hybrid system
Inside, the common denominator across Lepas models is refined design combined with top-quality materials, construction, and finishing. In a seamless coexistence of luxury, comfort, and technology, the sense of hospitality rivals that of a modern living room and moves beyond traditional automotive conventions. A signature feature is the slim 13.2” vertical touchscreen of the infotainment system, which serves as a natural extension of the center console. The powerful Snapdragon 8155 processor delivers impressively fast operation, while Apple CarPlay/Android Auto, online voice commands, and remote control via an app are also available
About Italian Motion
Italian Motion is the importer and distributor for the Abarth, Alfa Romeo, Fiat, Fiat Professional, Jeep, and Leapmotor brands in Greece. Since 2023, it has been owned 51% by the Autohellas Group and 49% by the Samelet Group, and it is now enriching its portfolio with the Lepas brand
Autohellas was founded in 1966 and has been listed on the Athens Stock Exchange since 1999. It is a member of the Th. Vassilakis Group. The company operates in short-term and long-term car rentals and, through its subsidiaries in Greece, is active in the import and distribution of cars, as well as in the retail sale and technical support of both new and used vehicles. It has a presence in nine European countries and a total turnover exceeding €1 billion. In addition, the Vassilakis Group is also active in air transport through Aegean Airlines, which is also listed on the Athens Stock Exchange
Samelet was founded in 1946 in Israel. There, it imports and distributes the brands Abarth, Alfa Romeo, Chrysler, Dodge, Ferrari, Fiat, Fiat Professional, Jeep, Iveco, Maserati, and Ram, while it is also active in Switzerland and Romania. In addition, it focuses on the development of innovations and advanced mobility solutions, including charging and data management applications, while also investing in automotive startups in China and Israel. The Samelet Group is controlled by the Levi family