Martorell, 29/07/2019. This week the third generation SEAT Leon has achieved the million units sold mark since its launch in 2012. SEAT’s top-selling car was presented at the Paris Motor Show that year and shortly after reached the market with a completely renewed design. Thanks to the “formula Leon”, based on design and functionality, the Leon became the most widely sold model in the SEAT range, overcoming the dominance held by the Ibiza for the previous 30 years.
Designed, developed and produced in Martorell, the current generation Leon has been built on the Volkswagen Group’s modular MQB platform since the beginning. This platform involved an investment of 800 million euros at the time and meant an unprecedented leap in terms of technology. With the Leon, production quality increased in line with the Group standards, and furthermore, it has consolidated 1,600 direct jobs at the factory and more than 6,000 in the auxiliary industry.
SEAT President Luca de Meo explained that “the SEAT Leon, and in particular the third generation, is the true pillar of the brand; it is the most widely recognised and appreciated car by SEAT customers on all five continents. The Leon is one of the major driving forces behind the transformation of the company and has contributed to the sales record that SEAT posted in 2018, with 517,600 vehicle deliveries.”
The car that changed SEAT
The success of the Leon transformed SEAT’s recent history from a commercial and financial standpoint, and implied a qualitative leap in the perception of the brand image. Likewise, the Leon also enabled increasing the profitability margin per SEAT model, which contributed to turning the negative figures of 2012 (-149 million euros) to the best ever in the history of the company (profit after tax of 294 million euros in 2018).
SEAT closed 2012 with a total of 321,000 cars sold, nearly the same amount of vehicles delivered in the first six months of 2019 (314,300). Furthermore, the Leon has been a key model for boosting sales in countries such as Germany or the UK, where SEAT deliveries have gone up close to 70% and 60% respectively since 2012. The Leon is still SEAT’s top-selling model, and one out of every four cars sold by the brand in the first six months of 2019 was a Leon.
The Leon was the first car in its segment to feature the iconic headlamps equipped with full LED technology which, together with the blisters on its dynamic chassis, granted it personality and sportiness. The gradual implementation of the latest technologies such as SEAT Full Link and more recently the digital cockpit and wireless charger provided customers with connectivity and convenience inside the vehicle. These advances have all contributed to the creation of SEAT Leon third generation own seal.
At the beginning, SEAT presented this compact with three body types: the three-door, the five-door and the station wagon, which was later joined by the X-PERIENCE version. The SEAT Leon is currently commercialised with the five-door and Sportourer ST body types, equipped with petrol, diesel and the sustainable compressed natural gas engines, as well as a CUPRA version.
SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths emphasised that “the most prominent aspect of this third generation of the SEAT Leon is the wide acceptance that it still has in the market, even after seven years. In 2017, the current generation of the Leon achieved its record with 170,000 cars sold and now in 2019, we are still confident that it will maintain its volume at a high level close to this figure. The Leon has been, is and will continue to be one of the most relevant models for both SEAT and CUPRA. Its different body types and versions make it the most multi-purpose and versatile car of the brand.”
Did you know that…?
If the 1,000,000 SEAT Leon cars sold since 2012 were placed in a straight line, they would stretch for a distance of 4,370 kilometres, which is three times the distance between Barcelona and Wolfsburg.
We are Autohellas Tourist and Trading Societe Anonyme and its subsidiaries operating under the Hertz, Thrifty, Dollar, Firefly and Hertz Operating Lease brands (together “we”, “us”, and “our”). This policy does not cover our affiliates or other third parties through whom you may interact with us. This is a high level summary to explain how we collect, processes, store and otherwise use information about you and your rights in relation to that information. For full information, please see the full policy below.
|SHARING||RETENTION & SECURITY|
|YOUR RIGHTS||QUESTIONS & CHANGES|
We are the Greek Company Autohellas Tourist and Trading Societe Anonyme, official franchisee of Hertz International for Greece and other seven (7) countries in which we are running business activities through our subsidiaries, as shown in the following table. Our activities include between others:
The commercial brands that we use are Hertz, Thrifty, Dollar, Firefly and Hertz Operating Lease (together “we”, “us”, and “our”).
|1||Autohellas Tourist and Trading Societe Anonyme||Greece||GR|
|2||Autotechnica Hellas S.A.||Greece||GR|
|3||Autotechnica (Cyprus) Ltd.||Cyprus||CY|
|5||Autotechnica Fleet Services SRL||Romania||RO|
|6||Autotechnica Serbia DOO||Serbia||RS|
|7||Autotechnica Montenegro DOO||Montenegro||ME|
|9||Autotechnica Fleet Services LLC||Ukraine||UA|
This Policy covers the information we collect about you in connection with the abovementioned business activities, which identifies, or can be used to identify, directly or indirectly, you as an individual (“Personal Data”). It does not apply to information that cannot reasonably identify you. For example, but without limitation, aggregated anonymous data are not Personal Data.
We respect the privacy rights of our customers and are committed to protecting your privacy. This Policy explains our data handling practices with regard to your Personal Data, as well as your rights associated with that data.
We collect Personal Data that you provide during the execution of our services, on our websites, on third-party websites, on applications that we use in order to provide our services, in connection with any inquiries, reservations, rentals or purchases you make in relation to our services. We may collect your Personal Data directly or through our service providers, our subsidiaries, our franchisor, business partners and booking channel providers. For further details, see below:
1.Α. TYPES OF INFORMATION COLLECTED may include, but are not limited to:
We may collect certain Personal Data that constitutes sensitive data in some countries, such as (indicatively but not limited to):
1.Β. METHODS AND SOURCES OF COLLECTION may include, but are not limited to:
Generally, our cookies may perform the following functions:
|Essential cookies||Some cookies are vital to the operation of our websites. Without them you will not be able to navigate in the web site and to use some of its features. The basic cookies allow smooth transition from page to page on the site and are absolutely necessary for its appropriate functioning.|
|Functionality cookies||We do not use functionality cookies and we cannot remember your preferences and selections you have requested in previous visits to our sites.|
|Performance cookies||We use performance cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. These cookies don’t collect information that identifies a visitor. All information collected is aggregated and therefore anonymous and is only used to improve how our website works.|
|Third Party cookies||Third party cookies are set by a different organisation to Hertz. For example, our websites may contain content embedded from, for example, YouTube, and banners delivered for Hertz through an advertising partner’s network. These sites may set their own cookies which are beyond of our control.|
Our websites are not directed to individuals under the age of 13 and we do not knowingly obtain Personal Data from such individuals.
Depending on the purposes for which we collect and use your Personal Data, as set out in this Policy, the Personal Data we collect from you may be required due to a statutory or contractual obligation, or provided by you on a voluntary basis, or necessary for us to enter into a contract with you and provide you with our services. If you do not provide your Personal Data to us we may not be able to provide the requested services (renting, leasing, maintenance, sales etc.).
Below we have set out the various purposes for which we process your Personal Data. We have also set out the legal grounds for the processing of your Personal Data for each purpose:
2.1. OPERATIONS AND SERVICES: We may use your Personal Data to provide you with the services or products you request from us and to perform other activities related to such services or products, including billing and collection following a rental or leasing, or to communicate with you regarding:
Legal grounds: to perform our contract with you or to take steps at your request prior to entering into a contract with you.
2.2. OUR MARKETING: With your consent, we may use your Personal Data to provide you with marketing information, customer satisfaction or services assessment surveys, special offers and promotions via various means, including e-mail and SMS messages, in accordance with applicable law.
Legal grounds: on the basis of your consent. However, where permitted by applicable law we may lawfully use your Personal Data to send you such marketing communications (including via email) for these marketing purposes where necessary for our legitimate interests, which include promoting our products and services, special offers and promotions which may be of interest to you.
You can unsubscribe from receiving such messages at any time by contacting us at the details at Section 6 below as well as by the unsubscribe link in each e-mail message. Please note that if you exercise these choices, you will continue to receive communications concerning your account and products and services you requested, and in response to any requests for information by you. Please also note that this unsubscribe process may take some time to complete, consistent with applicable law.
2.3. THIRD PARTY MARKETING: We may also share your Personal Data with a sponsor or other third party that provides you with special offers or promotions that may be of interest to you (“Third Party Provider”) where permitted.
Legal grounds: on the basis of your consent. You may instruct us at any time not to share your Personal Data covered by this Policy with such Third Party Providers where you have previously consented.
2.4. NORMAL COURSE OF BUSINESS: We may also process your Personal Data and other information if such processing is necessary:
2.5. WEBSITES: If you use our websites we may process your Personal Data as follows:
We are not responsible for the information that you or others choose to disclose publicly and such information is not subject to this Policy.
3.Α. THIRD PARTY COMPANIES
We may share your Personal Data with third parties in the following circumstances:
3.Α.1. To provide services to you: We will share your personal data among ourselves, our agents, our licensees and other companies to provide services to you, including among others
3.Α.2. Disclosure to companies you use: We will also share your information with companies you use in connection with your rental, including:
3.Α.3. Protective and legal uses: We may use, share and disclose your personal data for legal reasons as we believe necessary or appropriate, including among others to:
3.Α.4. Disclosure to our service providers and agents: We may use other companies as our service providers or agents to act on our behalf and assist us in the conduct of our business, performing services for us under our instruction. These services may include hosting certain websites or databases, operating “apps” for us on our social media networks’ pages, running contests, sweepstakes and other promotions for us, sending marketing communications, carrying out data analysis and conducting customer satisfaction surveys or other researches. We will always require our service providers and agents to maintain appropriate security standards to protect your personal data and use the personal data we provide to them only for the purposes we specify and according to law.
3.Α.5. Disclosure for corporate transactions: We may disclose your personal data to a third party in connection with any contemplated or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
3.Β. INTERNATIONAL TRANSFERS
Some of the uses and disclosures mentioned in this Policy may involve the transfer of your Personal Data to various countries around the world that may have different levels of privacy protection than your country of residence or interaction with us, such as when you request rental services to be provided to you in a country outside the European Union (“EU”).
Where our transfer of your data is necessary to provide rental services requested by you, the legal basis for the transfer is the contractual necessity of the transfer, and your Personal Data will be processed by the company providing the services you requested in accordance with applicable local law and the relevant bi-country agreements.
Where we transfer your Personal Data to a third party outside the European Union and no legal basis applies, such as where we transfer the data to a company processing it to our instruction to enable us to provide our services, we will ensure that the required safeguards are in place for the transfer.
4.Α. DATA RETENTION
We retain personal data about our customers for as long as necessary for the purposes for which it was collected, or unless otherwise allowed or required by you or by law. We collect Personal Data for a number of purposes (see above) and may be required to retain it for legal (including tax, civil or other legal regulations) reasons for a period which is longer than the time we need or use the data for the purpose of providing our rental services to you. We maintain a data retention policy to cover all the Personal Data we retain across our systems. If you have any questions about the retention period applying to the Personal Data we collect about you, please contact us (see Section 6).
4.B. SECURITY MEASURES
Information is stored and accessed in various locations, including cloud services. Servers which store information are primarily located in Greece, Europe and the United States, although storage may occur in other locations as well. We use reasonable administrative, technical, personnel, and physical measures (a) to safeguard Personal Data against loss, theft, unauthorized use, disclosure, or modification; and (b) to ensure the integrity of your Personal Data. To help us protect your privacy, you should maintain the secrecy of any logon IDs and passwords, Member numbers, or other identifiers or credentials you may have set up or were provided with in connection with your participation in or use of our products, services, or websites.
As you may be aware, there is no completely secure method of transmitting or storing data. Although their physical characteristics are different, postal mail, telephone calls, text messages, faxes and transmissions over the Internet or wireless networks all present possibilities of loss, misrouting, interception and misuse of the data that is transmitted. If you have reason to believe that any account with us is no longer secure, you must immediately contact us.
We try to strike a balance between the security of your data and your convenience. As a result, we may sometimes use a method of communication that is less secure than a less convenient alternative. For example, but not limitation, we may send you an e-mail or a text message in unencrypted form (i.e. instantly readable) because many of our customers are unable to access encrypted (i.e. coded) e-mail or messages. This means that our message, if misrouted or intercepted, could be read more easily than encrypted messages. Such messages may contain Personal Data. Please do not include confidential information, such as your credit card number or account passwords, in any e-mail or text you send to us or on any posting you make to a public area of a third-party social network page, especially since any such posting immediately becomes public. For a more secure way to communicate with us over the Internet, please click on the “Contact Us” link on any of our websites.
5.Α. You have all the rights according the provisions of the law. Especially, you have the right to request access to, review, and update your Personal Data covered by this Policy, and can request this by contacting us at the details set out in Section 6 below. While we will make reasonable efforts to accommodate your request, we also reserve the right to impose certain restrictions and requirements on such access requests, if allowed or required by applicable laws. If you are a member of one of our membership or rewards programs, you may update the information in your member profile by logging into your applicable member profile.
5.B. Among others, you also have the right to:
5.C. In addition, where we process your Personal Data on the basis of your consent, you can withdraw that consent at any time.
You can make a request to us to exercise any of these rights by contacting us as set out in Section 6 below.
6.Α. CONTACT US: We do business in many countries and aim to comply with the privacy laws applicable to the Personal Data we collect and use. Should you have a concern or request about our handling of your Personal Data, you may contact us directly via the methods described below. We will work to respond and resolve your complaints in an expeditious manner. You also have the right to lodge a complaint with a competent data protection supervisory authority in your jurisdiction.
Please contact us by emailing at firstname.lastname@example.org or writing to the address below if you have any questions, wish to exercise your rights of access, or seek other assistance as described above.
General Data Protection Regulation
Autohellas Tourist and Trading Societe Anonyme
31 Viltanioti Str., Kifissia
6.Β. CHANGES: We reserve the right to change this Policy at any time for any reason by posting revisions on this webpage or on applicable apps or other sites. Such changes will be effective upon posting, but will not apply retroactively.